postgraduate studies

Innovative brand management

DATE FOR THE NEXT EDITION: MARCH 2021

Innovative brand management

TARGET AUDIENCE:

The studies are addressed to people responsible for managing the marketing function, interested in the possibility of acquiring comprehensive knowledge about brand management.

In particular, the studies are addressed to:
- managers who act as Brand Managers and Product Managers.
- managers and specialists in the field of marketing of companies producing fast-moving goods (FMCG) operating on the market
    individual customer B2C) and institutional (B2B).
- managers and specialists in the field of marketing of service and commercial companies (retail chains, wholesalers and stores
    retail).
- employees of promotion and marketing departments of city offices and voivodship offices.
- advertising agency employees.
 

AIM OF STUDIES:

The aim of the study is to provide comprehensive knowledge and skills necessary to make and implement decisions related to brand / portfolio management of companies and public institutions. Participation in classes will allow students to gain knowledge on branding and management. The program takes into account the specificity of brand building on the individual customer market, on the institutional market, in relation to cities and regions as well as service and commercial enterprises.

ORGANIZATION OF SCIENCE:

  • The studies last 2 semesters and 180 hours.
  • On average, every two weeks (Saturday, Sunday).
  • Studies end with an oral exam.
  • A graduate receives a certificate of completion of postgraduate studies.

step by step recruitment

CONDITIONS OF ADMISSION:

Persons who have completed higher or lower degree studies may apply for admission to Postgraduate Studies. Recruitment takes place without entrance exams. Due to the limited number of places, the order of applications decides about admission. The condition of admission to postgraduate studies is submission of a set of documents.

1 step

Fill out the APPLICATION FORM or complete all required documents and submit them to the Recruitment Office. You can do it: in person, via a third party, by traditional mail to the University's address (with the note Admissions Office),

2 step

Then you will receive a login and password for the Virtual Dean's Office (where you can find information about fees, class schedules, exam grades and important announcements).

Required documents:

  • personal questionnaire - download
  • photocopy of a college diploma
  • 2 pictures (35mm x 45 mm)
  • digital photo
  • Entry fees PLN 50 can be made to the account number (NEO bank 27 9068 1013 0000 0000 0173 2214)

application form

program

charges

 

All installment amounts include a 10% discount for timely payment.
  • GOLD - NEOBANK 27 9068 1013 0000 0000 0173 2214
    GOLD - WBK 31 1090 1476 0000 0001 3246 2352
    DOLLAR - WBK 48 1090 1476 0000 0001 3258 0386
    EURO - WBK 32 1090 1476 0000 0001 3258 0383

    WBK Bank SWIFT number: WBKPPLPP

    In the name of the transfer, please enter:

    Name and surname (in particular if the account owner is different from the student, e.g. parent) album number and month of payment

    Design: Jan Nowak No. 122, 4/2016

We are happy to help - call or write to us!

Tuition fees for studies

And installment

II installments

X Rat

5 900 zł

2 950 zł

590 zł

Registration