postgraduate studies

Modern marketing

Graduates of Postgraduate Studies will be prepared to conduct classes in junior high and high schools in the subject Education for Safety, in accordance with the new Core Curriculum.

STARTING DATE: October 24.10.2020, XNUMX

POSSIBILITY TO JOIN THE GROUP

DATE FOR THE NEXT EDITION: MARCH 2021

TARGET AUDIENCE:

The studies are aimed at PR specialists, employees of advertising agencies and marketing managers, as well as all those interested in broadening their knowledge and acquiring practical skills in the area of ​​modern marketing. We also think especially about teachers who are to teach vocational subjects in this area.

AIM OF STUDIES:

The aim of the studies is to provide comprehensive knowledge and skills necessary to make and implement decisions related to brand / brand portfolio management of enterprises and public institutions. Thanks to the studies, you will learn about modern marketing tools that can be used to build a good and effective marketing strategy and to communicate with clients.

ORGANIZATION OF SCIENCE:

  • The studies last 2 semesters and 245 hours.
  • On average, every two weeks (Saturday, Sunday).
  • Studies end with an oral exam.
  • A graduate receives a certificate of completion of postgraduate studies.

GRADUATE COMPETENCES:

  • effective use of marketing activities in enterprises and organizations of the public and private sector
  • preparation of marketing plans
  • designing promotional campaigns using traditional and modern media
  • developing a customer service policy
  • ability to function in an international business environment and to apply the principle of sustainable development in marketing activities.
  •  

step by step recruitment

CONDITIONS OF ADMISSION:

Persons who have completed higher or lower degree studies may apply for admission to Postgraduate Studies. Recruitment takes place without entrance exams. Due to the limited number of places, the order of applications decides about admission. The condition of admission to postgraduate studies is submission of a set of documents.

1 step

Fill out the APPLICATION FORM or complete all required documents and submit them to the Recruitment Office. You can do it: in person, via a third party, by traditional mail to the University's address (with the note Admissions Office),

2 step

Then you will receive a login and password for the Virtual Dean's Office (where you can find information about fees, class schedules, exam grades and important announcements).

Required documents:

  • personal questionnaire - download
  • photocopy of a college diploma
  • 2 pictures (35mm x 45 mm)
  • digital photo
  • Entry fees PLN 50 can be made to the account number (NEO bank 27 9068 1013 0000 0000 0173 2214)

application form

program

name of the item

number of hours

ECTS number

Marketing

20

4

Interpersonal communication

10

3

PR and crisis management

15

3

Distribution logic

15

3

Marketing research

15

4

Product strategy and product portfolio management

10

3

Pricing strategies and business models

10

3

Sales and customer service techniques

10

3

Promotion tools and instruments

10

3

Mobile and internet marketing

10

3

Measurement of the effectiveness of marketing activities, including audit

5

2

Forecasting market phenomena and setting marketing and sales goals

10

2

Marketing planning

10

2

Concluding contracts for marketing services - legal aspects

5

2

Cooperation with marketing and advertising agencies
and research

10

2

Planning an advertising campaign

10

3

Professional practice

60

10

Individual work - project

10

5

Together

245

60

charges

 

All installment amounts include a 10% discount for timely payment.
  • GOLD - NEOBANK 27 9068 1013 0000 0000 0173 2214
    GOLD - WBK 31 1090 1476 0000 0001 3246 2352
    DOLLAR - WBK 48 1090 1476 0000 0001 3258 0386
    EURO - WBK 32 1090 1476 0000 0001 3258 0383

    WBK Bank SWIFT number: WBKPPLPP

    In the name of the transfer, please enter:

    Name and surname (in particular if the account owner is different from the student, e.g. parent) album number and month of payment

    Design: Jan Nowak No. 122, 4/2016

We are happy to help - call or write to us!

Tuition fees for studies

And installment

II installments

X Rat

4 500 zł

2 250 zł

450 zł

Registration